How powerful are images? Very. Consider this.
Forty percent of consumers have shared an image of a product via social media. Images on social media receive more engagement than text-only posts. Sixty percent of people are more likely to click on a business when images appear in its search results. Larger product images can increase online sales by as much as 9 percent.
It is regularly reported that 65% of us are visual learners, meaning that we need some sort of image to reinforce the message we are reading or hearing. Beyond that, visuals are processed 60,000 times faster in the brain than text is.
The power of visuals in sales proposals
What does all that mean to you? In short, visuals matter. When you use images to communicate with clients, you capture their attention faster, while also increasing your chances that they receive your message and understand it more quickly. They immediately connect with your brand, your product, or your service. Images SELL.
Given the data, it just makes good business sense to include images in your communication with customers, specifically when it comes to the sales proposal. Integrating images of products allows you to break up text, create logic, and keep customers interested as they read the entire proposal. With customers’ ever-shrinking attention spans, you need to do everything you can to keep them focused on your presentation.
Furthermore, inserting images into your sales proposal allows customers to actually see your products. Some images are fully merged docuents, some are thumbnail, and everything in between. Bottom line images deliver proven results; yor client feels more informed and so they make quicker decisions. That decreases the length of the sales cycle.
Easily integrate images into proposals
With iQuoteXpress, you can create a catalog that allows your sales representatives to quickly browse your product line and integrate images right into any proposal. The easy-to-use interface of the e-catalog comes equipped with a relational product tree, library, intelligent search engine, multiple views, and the ability to bundle products.
Even better: The iQuoteXpress folks actually work with you to upload all your information, taking the pain and hassle out of setting-up and maintaining an up-to-date and cmplete e-catalog.
Find out how you can take advantage of iQuoteXpress’ custom proposal templates, and make it easy for every member of your sales team to create top-quality sales proposals with product images, detailed specs, dynamic pricing, and more. Learn more.
